Need
Redesign the digital ecosystem to meet the expectations of each audience (consumers, investors, candidates) and streamline the visual identity to embody a strong and unifying brand.
Digital
Original
Optimal
Convivial
Social
Professional
Maximal
Optimal
Decimal
Trigano
Roles
- Strategic consulting
- Artistic direction
- UX design
- Interface design
- Development
- Project management
Deliverables
- Mood board
- Brand book
- Wireframes
- Graphic mockups
- Interactive prototype
- 3 websites
Client
Trigano is the European leader in the design and manufacture of recreational vehicles. The group has more than 11,000 employees and a portfolio of 26 brands across Europe.
In detail
- Client supported since 2022
- BtoBtoC sector
- 5 languages
The device
Corporate website
Institutional showcase and brand portal, highlighting the multi-local dimension and the entire catalog.
Investor website
Space dedicated to financial communication, compliant with regulatory requirements and designed to facilitate access to information for shareholders.
Careers website
Modern HR platform, integrated with the ATS, offering a simple application experience and promoting the employer brand.
Answer
The brand image was enhanced through a new graphic charter, deployed on a common digital platform for Trigano and its subsidiaries, thereby harmonizing the user experience.
In terms of SEO, a structured internal/external network optimized visibility on brand queries. This system ensures better coordination of communications (corporate, financial, HR) and generates a measurable increase in traffic and conversions.
Results
+ 3 websites
+ 5 languages
+ 80 brands