SEO & GEO
strategy

Our approach

We work on both technical and editorial SEO.
On the technical side, we audit, structure and optimise. Architecture, internal linking, structured data, Core Web Vitals, tags, loading times. We cover the whole spectrum, methodically. We set up server-side tracking: more reliable, more accurate and more respectful of user data.

On the editorial side, we help you produce content that answers the right queries, speaks to your users and gives search engines (and AI) the signals they need to see you as a reference. Depending on the project, we write with you or guide you so you can do it yourselves.

When should you call us

Your website only ranks for brand searches. You have a beautiful, recent website, but organic traffic isn’t taking off. You went through a redesign a few months ago and your rankings collapsed. Or, more simply: you have no visibility on what’s happening, no tracking, no data, no compass.
That’s exactly why we’re here.

SEO & GEO: two disciplines, one vision

Our GEO approach rests on two pillars: the semantic structuring of content and the rigorous implementation of Schema.org structured data. The goal: to be recognised as a reliable source by generative engines. Not by gaming the algorithms, but by producing clear, well-organised and technically flawless content. What we’ve been doing in SEO for years, applied to the new rules of the game.

What we deliver

Technical and editorial SEO audit, keyword strategy, tagging plan, server-side tracking setup, dynamic dashboard, impression and interaction tracking, performance analysis, identification of traffic opportunities, editorial support, regular reporting.
Clear deliverables, reliable data and a long-term vision.